BUBBLE
Challenge: Designing the packaging for the youth-oriented beverage brand "BUBBLE." The brand offers refreshing and delicious fruit-flavored carbonated drinks enriched with vitamins, providing energetic young individuals with a summer energy boost. The packaging should be avant-garde and distinctive, aligning with the aesthetic preferences of contemporary youth while emphasizing the brand's refreshing and healthy concept.
Solution: To achieve a unique packaging design, I utilized Procreate to create custom illustrations. The packaging features a colorful and dynamic vector-style illustration of four cartoon young people enjoying the drinks. The bold color schemes and geometric shapes are intentionally eye-catching, specifically targeting young shoppers. Additionally, I incorporated images of four different fruits to convey the brand's focus on rich and healthy vitamins, essential for energizing young individuals during the summer. The strategic use of white space as the background creates a striking contrast with other beverages, ensuring the product stands out on retail shelves.
Procreate
Photoshop
Illustrator
Package Mock up
Tools: Photoshop
Motion Logo
Tools: Adobe Premiere
Package Sticker design
Tools: Illustrator
Colour Palette
Figure Illustration
Tools: Procreate
Using Procreate, I created vibrant cartoon characters that represent youthful energy. Each character is associated with one of the four fruits, depicted enjoying the juice in their hands. The illustrations are enhanced with floating graphics, adding liveliness and capturing the brand' s avant-garde and innovative spirit. Additionally, I designed fruit patterns to help customers easily identify the different flavors. The packaging keeps the information concise, focusing only on key details to ensure customers can quickly grasp the essence of the product and make their purchase decision easily.
